Interconnecting with Lee Broom’s design studio on East London's Rivington Street, Electra House acts as a gallery and retail space. Designed by Broom, the contemporary showroom presents the complete Lee Broom range of lighting and furniture in unexpected ways. Dramatic, custom-made and oversized two metre high bell jars containing illuminated furniture stand alongside other pieces displayed on rotating turntables, creating movement within the space.
Inspired by the curiosity shop, Electra House has a sense of the surreal, immersing the visitor into a different world. The clean lines and modern palette, using the Lee Broom brand colours of grey and white create a polished and contemporary environment.