‘SALONE DEL AUTOMOBILE’ by award winning product and interior designer Lee Broom was revealed. A unique travelling show which was staged inside Broom’s industrial delivery van, the installation was driven all the way from the design studio HQ in Shoreditch, East London to Milan. At Spazio Rossana Orlandi, the van doors were opened to reveal a dramatic surreal recreation of a traditional Italian palazzo and showcase the new lighting range ‘Optical’.

Nominated for the Milano Design Award 2016 and named one of the 16 best shows out of over 1,500 installations during Milan Design Week 2016, with the #MILANVAN Broom created a unique and compact mobile installation. The interior, all in Lee Broom signature grey, with its ornate columns and architrave was an unexpected backdrop for the graphic new monochrome lighting collection. Highlighted by an illuminated floor, the result was a theatrical and engaging moment for people to share as they passed by

Other projects

• Divine Inspiration – Milan Design Week 2022
• Scented Candle Collection – London Design Festival 2021
• Lee Broom Penthouse New York 2021
• Maestro – London Design Festival 2020
• Kaleidoscopia – London Design Festival 2019
• NYCxDESIGN – New York Design Week 2019
• Park Life – Australia and Asia Tour 2019
• Observatory – London Design Festival 2018
• Observatory – Milan & New York Design Weeks 2018
• On Reflection – London Design Festival 2017
• Time Machine – Milan Design Week 2017
• Opticality – London Design Festival 2016
• Lee Broom New York Store 2016
• Salone del Automobile – Milan Design Week 2016
• The Flower Shop 2015
• The Department Store 2015
• Nouveau Rebel – London Design Festival 2014
• Crystal Bulb Shop 2013
• Public House, Milan 2012
• Salon Collection – London Design Festival 2011