To celebrate the launch of Lee Broom’s first collection of vases during The London Design Festival 2015, for one week only his flagship store was transformed in to ‘The Flower Shop’. The ‘Podium’ vases took centre stage in an immersive floral display throughout the store which was completely re-designed for the event.
Following the success of his award winning Milan show ‘The Department Store’, Lee Broom also presented his new 25 piece collection for the first time in London. Furniture, lighting and accessories were presented in glass display cases and on marble plinths surrounded by a sweeping display of over 4000 fresh flowers inspired by Broom’s collections.
In the basement of The Flower Shop was The Flower Shop Kitchen where acclaimed food writer Pip McCormac created edible floral treats from his book ‘The Herb & Flower Cookbook’ during the week.
Other projects
- Divine Inspiration – Milan Design Week 2022
- Scented Candle Collection – London Design Festival 2021
- Lee Broom Penthouse New York 2021
- Maestro – London Design Festival 2020
- Kaleidoscopia – London Design Festival 2019
- NYCxDESIGN – New York Design Week 2019
- Park Life – Australia and Asia Tour 2019
- Observatory – London Design Festival 2018
- Observatory – Milan & New York Design Weeks 2018
- On Reflection – London Design Festival 2017
- Time Machine – Milan Design Week 2017
- Opticality – London Design Festival 2016
- Lee Broom New York Store 2016
- Salone del Automobile – Milan Design Week 2016
- The Flower Shop 2015
- The Department Store 2015
- Nouveau Rebel – London Design Festival 2014
- Crystal Bulb Shop 2013
- Public House, Milan 2012
- Salon Collection – London Design Festival 2011